The Short Future for Asian Football

As the 2010 World Cup is nearly over, the Asian joy – and world’s surprise – on what had South Korea and Japan achieved has worn off. It ended happily for both nations, especially Japan, when both the Japanese public and Asian media applauded them on their return home.

Despite a winless campaign for Australia and 90 minutes of shame for North Korea in the hands of Portugal, this has been the second best World Cup performance for the Taegeuk Warriors and the Samurai Blue, widely predicted to make no impact in South Africa. South Korea’s best achievement in 2002, however, was marred by controversies of disallowed goals for Italy and Spain and they ended the show as the recipients of Hakan Sukur’s 11 seconds goal. Since then – and despite South Korea’s victory against Togo and draw against France in 2006 – no pundits or fans outside the country confidently believed that they would do well.

And yet no world-famous player could match Japanese midfielders’ free-kick abilities (this offer still good until Sunday), no opposing player could break through Uruguay’s defence before Lee Chung-Yong, and no other forward other than Park Chu-Young has scored goals both for and against his team (again, this contest is closed on Sunday). The memories will enter the annals of South Korean and Japanese footballs – Park Chu-Young’s free-kick against Nigeria in par with Ahn Jung-Hwan’s header against Italy in 2002, and Japan’s 3-1 dismantling of Denmark to be as legendary as Australia’s 3-1 dismantling of Japan in 2006.

Sadly, less could be said about the rest of Asia and the world. In Indonesia, where I live, Germany is still not a strong favorite because none of its player trades in the EPL, La Liga, or Serie A. As my fellow Fans’ Networker Sean Carroll points out, he’s not sure Pringles (or any comparable global brand, with the happy exclusion of Gillette) will think marketing Keisuke Honda outside Japan will sell compared to synergizing with global brands such as Torres Villa, Sneijder, or newfound stars such as German bomber Mueller and Uruguayan goalkeeper Suarez.

While Western fans (the less enlightened ones) will keep comment that Park Ji-Sung is in United to sell shirts in Asia and that Cha Du-Ri is a diminutive man, general Asian fans will still think that any Brazilian, English, or Nigerian plays football better than a Korean. The stereotype would stay on for the short future. While a surge of interest for Japanese and Korean players from European clubs is guaranteed, hopefully most of them will not flop as it happened after the 2002 World Cup with Takayuki Suzuki (Racing Genk & Red Star Belgrade) or Lee Chun-Soo (Real Sociedad & Feyenoord). Unless AFC members can assure an encore (and improvement) in 2014.

The next stop for national teams and their new managers would be the 2011 Asian Cup in Qatar. Located nearby Europe, hopefully European based players like Cahill, Ki Sung-Young, and Honda would participate. As usual, the Cup is still prefers ‘harmony’ over competition – the previous champion, runner-up, and third place qualified automatically, and India and North Korea qualified as the champions of the ‘Challenge Cup’ contested by countries with the lowest ranks – sparing them from the qualification pains of being in one group with Thailand or Japan.

Nevertheless, it’s still a championship full of stake. Saudi Arabia and Iran will want revenge for their absences in the World Cup. Australia wants redemption for a failed World Cup and a failed 2007 Asian Cup. North Korea wants to literally get out of the pit. The most important thing is Japan and South Korea need to test how good they are post-South Africa. It’s promised to be a hot start – Saudi Arabia is in one group with Japan and Australia will face South Korea early. And this time, there is no Southeast Asian representative. The quest for power is still far away for Thailand, Singapore, and Vietnam.

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